The Brand’s Mission and Products
The brand offers a wide range of textile products that cater to the fashion, medical, and household industries. What sets us apart is our commitment to sustainability and circularity. All our products are proudly made in Africa, utilizing natural fibers to create textiles that are not only fashionable but also environmentally friendly.
Extending Industrial Design to Redress Injustice
One of the core values of our brand is to address historical injustices through the production of our products. We believe that industrial design can play a crucial role in promoting justice, redress, and reconciliation. To achieve this, we draw inspiration from Koumbi-Saleh, a renowned advocate for traditional textile design and manufacturing that centers around these principles.
Interwoven Textiles: Objects of Healing
Our tagline, “Interwoven Textiles: Giving Traditional African Textiles Connective Power,” encapsulates our approach to design. We combine elements of design, theater, and history to create textiles that not only serve as fashionable items but also as objects of healing. By incorporating traditional African textile designs, we aim to honor the rich cultural heritage of the continent while promoting a sense of unity and connection.
Our research question revolves around the use of African fibers as materials to develop sustainable, soft, and attractive textile materials for everyday wear. In this regard, raffia (specifically raffia bamboo) takes center stage in our brand. This material is abundant, fast-growing, and inexpensive, making it an ideal choice for our sustainable textile production.
By utilizing raffia bamboo and other natural fibers, we aim to create textiles that not only meet the highest standards of quality and comfort but also contribute to a more sustainable and environmentally conscious fashion industry. Our commitment to circularity ensures that our products are designed to have a minimal impact on the environment throughout their lifecycle.
Conclusion
The brand’s focus on justice, redress, and reconciliation sets us apart in the textile industry. By incorporating traditional African textile designs and utilizing sustainable materials like raffia bamboo, we aim to create textiles that not only look good but also tell a story and promote healing. Through our products, we hope to extend the reach of industrial design in addressing historical injustices and building a more sustainable and inclusive future.